Meeting room I

In the hallway

Office II

Between the offices and meeting rooms

Sneak into office III

For the Berlin located design and interior architecture agency COORDINATION, which was in charge of the interior architecture and overall design concept of the location, we designed three important details of the project: the welcome counter of the VIP area in the first floor, the product presentation pylons in the first floor and the modular and movable yet electrified product presentation racks in the ‘Digital eatery’ in the ground floor. As minimalistic and simple as these items appear, they are in fact loaded with technical details and equipment. The counter hosts 2 full workstations for the welcome crew of the VIP area, including the panels for lighting of the floor, two personal computers and a pile of expected office machinery. The purpose of display racks in the cafe is to present the electrified consumer products which run MS software, and thus need to be plugged in 24,7 … nevertheless the racks can be moved along the wall on hidden tracks as well as being disassembled and rebuilt in various other configurations, just like LEGO sets…

client COORDINATION
year 2013

photos Ulf Büschlieb

Product presentation pylons by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Product presentation pylons by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

VIP area counter by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

VIP area counter by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Product presentation racks by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Product presentation racks by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Design for the Volkswagen China Headquarter in Beijing.

Client Volkswagen China
In cooperation with Greenkern
Year 2009

 

Headquarter Volkswagen China

Headquarter Volkswagen China

VW Showroom Shanghai

VW Showroom Shanghai

In co-operation with the brand strategy agency GREENKERN we delevoped and realised the first Brand Academy for Hyundai Europe at their headquarter in Offenbach, close to Frankfurt. The education facility was integrated into the newly built headquarter in 2008. On an area of app. 1000qm and spread within the building the co-workers of Hyundai Europe are trained in regard to their brand on different stages, in order to deepen their insight and sensitivity for the brand they represent. A 2-day workshop and tour through the stations, a variety of interactive exhibits and audio-visual installations are the main elements of the academy. Contents are transmitted playfully and can be experienced with all senses…

client Hyundai
consulting agency Greenkern
year 2008

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

“In guter Verfassung” is a traveling exhibition that brings the key elements of the liberal-democratic constitutional order closer to high school kids, and fights tendencies towards right wing radicalism. The exhibition was commissioned by the federal office for political education and will be visiting schools in Saxony from 2009 to 2015.

Dimensions: 120 m²
Material: Aluminum, stretch fabric, diverse

In collaboration with Zwoelf [graphic design]
TheGreenEyl [interaction design]

ŠKODA China Brand Exhibition

In enger Zusammenarbeit mit GREENKERN Beijing entwickelten wir für ŠKODA China ein Ausstellungssystem zur didaktischen Vermittlung von Markeninhalten. Die 2-tägige Schulung richtet sich an alle Mitarbeiter des Unternehmens und deren Handelsvertreter in den Autohäusern.

Hinweis

Inhalte und Ausstellungssystem unterliegen der Geheimhaltungspflicht, daher können wir an dieser Stelle leider keine detaillierten Bilder zeigen.

In 2011 on the famous bar tradeshow BCB in Berlin the agency K-MB which consults ABSOLUT Vodka asked the question: “How can 50 famous barkeepers contribute to a creative process in 2 days, and have a load of fun, and connect with the Vodka brand..?” So we developed the Bartender Art Machine and built it for the BCB. Watch the film for the outcome of the project.

client ABSOLUT
year 2011
consulting agency K-MB

Animation Film by Ingo Strobel and Julian Trautwein

http://www.youtube.com/watch?v=e-_gBjCiGk4

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Lillet booth at the BCB 2011, including the “Lillet mobile”, a portable bar

client LILLET
year 2011
consulting agency K-MB

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Premium Bar Victoria Bar

Gault Millaut 2001

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Office Interior for Plantage*, a Berlin based agency for brand communication. Set in the historical buildings that for the 38 years between 1883 and 1921 housed the traditional German chocolate manufacturer Zarotti, the office design celebrates rather than overlays its origins. Sandblasted walls create the impression the past being revealed, while among the internal, mobile elements such as the furniture, the juxtaposition between slick and rough materials emphasises the changing face of the space’s use. The floor is gradiated—different areas are separated by differing floor levels, creating separate spaces without the express need for true dividing elements. Individual offices—when required, such as for CEOs and Think Tanks—are angled at odds with the original building, highlighting the new use in appropriately playful style.

Dimensions: 1400 m².

In collaboration with C+ Architekten

Plantage* Office 09 - Foto by Katja Hiendlmayer

Plantage* Office 09 - Foto by Katja Hiendlmayer

Plantage* Office 09 - Foto by Katja Hiendlmayer

Plantage* Office 09 - Foto by Katja Hiendlmayer

Ob in kleiner Dialogrunde/Diskussionsrunde oder im methodisch moderierten Prozess entwickeln wir Designkonzepte, angefangen bei der Ideenfindung bis hin zur schlüssigen Präsentation.

Unsere Schwerpunkte liegen in der Konzeption und im Entwurf inszenierter Räume. Durch ein breites Netzwerk an langjährigen Partnern können wir aber bei Bedarf das komplette Team zusammenstellen, um ein Projekt von der ersten Skizze bis zur schlüsselfertigen Übergabe zu betreuen.

We cover the whole 3D design process. Within the briefing we produce on demand solutions as well as self-contained products and we push this process from initial ideas to the final product. We not only deliver design solutions but also production ready data.

Tullamore D.E.W. mobile bar / concept

Tullamore D.E.W. mobile bar

Tullamore D.E.W. mobile bar / backside & functions

4by8, thin metal rack system with doors

Staatsoper im Schillertheater Berlin, flyer display foyer

Staatsoper im Schillertheater Berlin, foyer poster display

Staatsoper im Schillertheater Berlin, foyer design manual

To communicate our ideas we generate self-explanatory images – from freehand sketches to high resolution renderings and animated short films. Click through a selections of renderings we did for our clients on the right.

Hyundai Europe Headquarter

Volkswagen China Headquater

ophelis glider, product animation (2:09 min)

ophelis docks

Skanska, Norway

Bathing Beauties, GB

Wer wir sind

Hidden Fortress ist ein inhabergeführtes Designstudio für Marken-, Ausstellungs- und Interiordesign. Die Designer Jan Maley, Björn Meier und Ingo ‚Kalle’ Strobel und der Marken- und Marketing Experte Matthieu Vermeulen gründeten das Unternehmen 2013 in Berlin. Voran gingen langjährige berufliche und freundschaftliche Erfahrungen und Kollaborationen in unterschiedlichen Kontexten. Seit 2014 planen und gestalten die Gründer gemeinsam mit einem Team von freien Mitarbeiten und einem ausgesuchten Netzwerk von Fachplanern die Szenarien und Räume der Zukunft für ihre Kunden: dazu zählen Unternehmer aus dem Mittelstand ebenso wie große Marken / Global Player und die betreuenden Agenturen.

Der Anspruch findet sich im Claim der Agentur: Consider it done! In den Projekten von Hidden Fortress verschmelzen Innovation und Entwicklung von einzigartigen und besonderen Lösungen mit der Realisierung/Realisierbarkeit in marktrelevanten Kontexten … Interessante authentische Ideen und wertige Konzepte werden realitätsnah umgesetzt. Unkonventionelles und manchmal auch radikales Denken findet seinen Platz und seine lösungsorientierte, auf den Punkt passende Umsetzung. Dies macht die fühlbare atmosphärische Qualität der Projekte von Hidden Fortress aus – machbar und erlebbar, menschlich – und doch immer wieder mit einer Überraschung – am Puls der Bedürfnisse der Benutzer, mit einem kleinen Zwinkern ein,  zwei Schritte weiter nach vorn als erwartet. Hidden Fortress arbeitet ‚hands-on‘ mit der nötigen Dosierung an Methodik und Theorie. Strategische Planung ist hier ebenso wichtig wie disziplin-übergreifende Zusammenarbeit.

Dazu Jan Maley: „Unser Designverständnis manifestiert sich in der Leidenschaft für die Gestaltung nutzerorientierter Designlösungen. So verstehen wir unsere Arbeitsweise als ganzheitlichen Designprozess, welcher die unterschiedlichen Verflechtungen von Entwicklung und Anwendung von Anfang an mit einbezieht. Als Teil eines vitalen Kompetenznetzwerks können wir auch komplexen Anforderungen mit höchster Designqualität begegnen.

Durch die langjährige und erfolgreiche Arbeit für verschiedene internationale Konzerne, mittelständige Unternehmen und Agenturen aus dem Designkontext können wir auf eine tiefgreifende Erfahrung in der Projektentwicklung und -durchführung zurückgreifen…“

Was wir tun

Wir entwickeln ganzheitliche Designlösungen für Marken und Unternehmen mit Fokus auf ihren räumlichen Kontext. Von der Konzeption, über das Design bis hin zur Produktion verknüpfen wir alle wichtigen Disziplinen die bei der Inszenierung von Räumen von nutzen sind.

Der Raum ist das Format in dem wir gestalten, in integrierten Projektteams denken und handeln über die Grenzen des Raums hinaus, unkonventionelle und radikale Lösungen sind für uns kein Muss, helfen aber dabei, ein nachhaltig positives Erlebnis zu erzeugen – und das ist das, was in Erinnerung bleibt und was wir erreichen wollen.

Clients & brands we worked for:

Absolut Vodka
Aidshilfe Hamburg
Audible
Bar Convent Berlin (BCB)
Berliner Pilsner
Big Stuff Barbecue
BMW
Buck & Breck
Bugatti
Büro Fram
Campari
Coordination
Coppenrath & Wiese
Dasa
Dorland Agentur
Frauenhofer Institut
Gojump Fallschirmsport
Greenkern
Hopf Strategie
Hyundai
Jägermeister
Landeszentrale für politische Bildung Sachsen
Lillet
Mawa Design
mediacompany
Menschenrechtszentrum Cottbus
Metadesign
Microsoft
Mixology Magazin
ophelis
Orange
Pallucco
Peugeot
Phocus Brand Contact
Plantage
Proof & Sons
Red Bull
Reichenbach München
Saint Elmo’s
Skanska
Škoda
Sony
Staatsoper Berlin
Stue Berlin
Susanne Philippson
Tullamore DEW
Universal
urban shapes
Victoria Bar
Volkswagen
Volkswagen Group China
Warsteiner
yellow design
yellow two
ZAG
Zinou (BMW-Brilliance)

HIDDEN FORTRESS

Oranienstr. 183
2. Hof, EG, rechts
10999 Berlin
Germany

Phone +49 30 85 731 482
Fax +49 30 85 731 703
info@hidden-fortress.com

 

Copyright by Google Maps

Copyright by Google Maps

DESIGN
INTERN

Currently we are looking for a design intern. If you are interested in working in a small and agile team, are willing to take responsibility for things that are put into your hands and share a great passion for interior projects, we are happy to receive your portfolio. Minimum duration is 4 month. Good skills in 3D Modeling are welcome.

If you are interested please send your portfolio to jobs@hidden-fortress.com

Contact

Hidden Fortress
Oranienstraße 183
10999 Berlin

Phone +49 30 85731482
Fax +49 30 85731703

info@hidden-fortress.com
www.hidden-fortress.com

 

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