The implementation of key elements of the 2014 brand campaign “Irish True” was an important part of the design concept of this tradeshow booth. Urban lifestyle themes such as street art culture and references to poetry slams were integrated into the decoration of the stand. In this regard one could see the tradeshow presentation at the Barzone 2014 in Cologne as a direct transition of the campaign and its contents into a 3-dimensional space.
Handmade texts/lyrics are typical elements of these subjects – the booth became a twofold canvas for these ideas – some are represented on the walls, and it served as a stage for some live action as well – the authenticity and lively ‘real’ appearance was realized through a team of artists, who actually worked by hand, using crayons and lacquer and projection samples for their decorative craftsmanship on location – no DTP printing and no adhesive foils, only ‘true’ materials… this sense for ‘real’ showed in the outcome and clearly made a difference on the tradeshow.
client: Campari Deutschland GmbH
in cooperation with: Hopf-Strategie